How having only a small community is a good thing

Friday, September 9, 2011

Monty Python were right, we’ve got to at least try to see the bright side in each situation we find ourselves in. This principle must be applied to all aspects of life be it business or private as it will define who we are, how we are perceived by others and in the end its what differentiates the successful from the crowd – well, its one aspect of that.

A positive side can be found in almost anything. How about a low number followers and connections on social media platforms? Is there anything good about that, too?

Yes there is!

Many of my clients at some point complain about not having the fan-base they meant to built or at least are concerned about the numbers not growing fast enough.

But really, focusing on the positive, this is an invitation! Its an invitation to care about the connections we already have with even more passion and to an extent that will simply blow their minds.

With only three customers instead of the hundreds we wish for it is wrong to wine about what we don’t have and risk loosing the customers we already have for the bad attitude.

Instead, if we focus all our energy on satisfying those three people willing to engage with us they will likely refer our businesses to their friends, their family, their colleges and probably spread the word online. There is enormous power in that!

Who knows, they might have thousands of people to share the positive experience we created for them with in their online networks.

The lesson to learn is to be grateful and to stay positive.

Filed In: Community, Success
  • http://www.onelovemeg.com Meg | One Love Meg

    Be grateful and stay positive….. easier said then done. But OHHHH so important. I like to spread positivity. I think it’s important. Sometimes I use my network to help me build me up so I like to think others do the same and maybe I can bring happiness to someone in a rut. Thanks for sharing your great wisdom and thoughts always!

  • http://www.philippknoll.com Philipp Knoll

    For me it took (and takes) quite some getting used to. It isn’t always easy. There are situations that seem to have no upside to them at all. But from some distance there is always at least one good thing to be found.

    That is just what a network is meant to be – support.

    Thanks for the kind words, Meg.

  • http://twitter.com/AnnieAndreHacks Annie Andre

    Quality not quantity. It’s definitely more satisfying to work with a smaller amount of people. You get to know them better, you understand their needs better. And you can have a more razor like focus.  It took me a while to understand that it’s better to have 10 good customers, friends or whatever rather than 1,000 bad ones. Silly

    • http://www.philippknoll.com Philipp Knoll

      Thanks, Annie. Tim Ferris had an article on his blog a while back that opened my eyes. It was on guest posting and marketing through other peoples blogs. His theses was not to look solely at the visitors per month (quantity) but at who those visitors are (quality). Like you said, then good friend or ten high end customers passing on the word about you will most likely do more good than thousands of random customers / friends with no real engagement and connection.

      I’ll link to the article as soon as I manage to find it again…
      Thanks for reading!

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