Wordpress Optimization

Wordpress is simply the most powerful and one of the most widely used open source CMS tools to find on the internet. When it first started its idea was to provide a professional tool for bloggers. Since then tons of features and cool functionalities have been added by the Wordpress creators and their community. So now Wordpress is no longer just a tool to run your blog on. It can power your whole website without loosing any flexibility, a loss that would came hand in hand with a lot of the other CMS solutions.

I personally work with Wordpress for nearly all my projects. I just love working with it and love to use it for my websites. It is a breeze to work with it even for total beginners. I have successfully built Wordpress websites for companies of all sizes. And we are not only talking about static website. You can use Wordpress for almost anything you like. E-commerce, membership websites, blogs, online forums, websites with multiple language versions and even complete online magazines and newspapers – it’s all possibly with Wordpress and I have done it already.

With Wordpress anybody can get started within minutes. But do you want to be just anybody? I guess not…

There are millions of websites and blogs out there and a lot of them might even be your competition. So what gets you on top of your competition online? What makes you pop up before them in the search listings?

The answer is no secret. What sets you apart from your competitors is how well you optimize your website. Even your website run on Wordpress needs to be optimized!

Wordpress itself is really search engine friendly. But that is not all it takes. You theme is responsible for how your information is presented online. It is responsible for how human visitors can grasp your information, but also for how well robot readers can access and index the information. So those two are the target groups we need to optimize your Wordpress theme for.

How to optimize your Wordpress theme for human audience and search engines

Your human audience and the robots care for the same things. They want to find and easily access information. That is what they visit your website for. Just like people of different origin need information present in their own languages, your human audience and the robots require slightly different approaches.

With my experience in programming Wordpress websites I’ll help you to optimize your website for humans and robots alike. We will create a website with a clear, easy to understand information structure. We’ll lead your human visitors to exactly those parts of your website we want them to perceive. We’ll loose any elements that do not add value or help to brand your business. The only thing accomplished by such elements is confusion.

We’ll please the machine readers by W3C valid code that easily lets them follow the string of information through your website. That way we take care that the robots find each page of your website and can index all the information presented.
By the use meta information and tags within hyperlinks, images etc. we will better your search engine placement even more. The best way to optimize your search engine placement is to offer the right information in the right spots using the appropriate (key)words. And that is exactly what we will do!